I would guess it's not necessarily poor people buying it but for people that were eating fast food/takeout and now the prices are too high to keep up that lifestyle. If you're lazy than cereal is a great go to and still cheaper then fastfood. If you're actually poor and lazy, you aren't buying kellogs unless you have poor money management skills. I know I'm not buying any kellogs brand, I haven't in probably 5 years.

This news segment was frustrating though, the man shows no sympathy and only talks about making a bigger profit off of the situation.