Mentioned in another thread. I buy meat cuts the same way I buy a head of broccoli, pass by the aisle look at it and grab it. And so does the fucking majority of population that are busy and would like to continue to do so and not need to read the fine printing

I can identify a beef steak from pork, lamb, chicken and horse by the look of the meat and by the cut. I do so routinely and so do everyone that shops for meat.

The same way I can tell a head of broccoli from say cauliflower.

A meat replacement beef stake looks exactly like a beef steak. If it also says steak on the packaging people can just grab it and go. Definition of mislabelling.

Now, I've already covered this in other comments so if you are about to say this is my fucking problem and that I should learn to read. No, this is every customer's problem. People are busy, elderly people might not bring their glasses to the supermarket and more in general the EU is on the side of the customer so no, company that sell something should label it clearly particularly if it could be deceiving.

If you are about to give me the poor meat eaters, treated unwell consider that vegetarians and vegans have more to lose. What if the tables turn and dodgy vendors are allowed to label their product vegan friendly even tho6they might not be.