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As Twitter destroys its brand by renaming itself X, Mastodon user numbers are again soaring | TechCrunch (techcrunch.com)

submitted 1 year ago by adonis@kbin.social to c/fediverse@lemmy.world

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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[-] User_4272894@lemmy.world 312 points 1 year ago

I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?

It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

[-] Mars2k21@kbin.social 12 points 1 year ago

Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.

[-] player1@sh.itjust.works 5 points 1 year ago

“Hey bros wanna see me light $40 billion on fire?”

[-] dangblingus@lemmy.world 5 points 1 year ago

The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.

[-] FoxBJK@midwest.social 1 points 1 year ago

Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.

[-] Bogasse@lemmy.world 3 points 1 year ago

It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.

[-] Urbanfox@lemmy.world 1 points 1 year ago

I've worked in a founder led business and this is why I quit.

I'd spend forever working on a project to build a satellite site then suddenly we don't want that anymore - bin the recipes we want a full main site redbrand.

Bye.

[-] Bogasse@lemmy.world 1 points 1 year ago

Feel you, I've been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others...