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Reddit wants to raise $748M with IPO, sets value at $6.4B
(go.theregister.com)
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this post was submitted on 11 Mar 2024
369 points (95.1% liked)
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I don't know about "insanely".
It's not in the top 10 globally. It gets less traffic than Yahoo or Yandex.
https://www.similarweb.com/top-websites/
Compared to other social media it's below Facebook, Instagram and even the dying Twitter. It might get more traffic than TikTok (which seems off to me) but unlike Reddit and Twitter, TikTok knows how to make money. Reddit has never made money, but the pitch to investors is apparently "as soon as we go public, we'll be in the black, trust me bro".
Yandex is not that popular in the United States, their data collection seems wrong. Semrush ranks reddit #3 in the US.
More traffic than Facebook, Instagram, Tiktok, Amazon, etc? That seems unlikely. Maybe they're not counting any traffic from apps? If so, that isn't all that useful.
These statistics are only as good as their method of data collection.
I recently started using it because it's actually a search engine like Google used to be. I wouldn't be surprised to hear it's gaining traction. Google.com is just a website. I don't think they realize just how quickly we can switch to other providers.