Personally I read it as a general "demand better", "don't accept crap wrapped in gold" as an offensive principle against (de)generative AI. Perhaps I'm inserting my own positive spin on their words, but it seems to me that their point is "don't let the hype win"; if these companies are pushing AI, forming dependencies on bad tech, then we need to say "not good enough" and push back on the BS. Deny the ability of low quality garbage to 'fulfil' our needs. It's not a directly practical line to be sure (how do we do this exactly?), but it does drill down past "AI is bad" to a more fundamental (and arguably motivating) point - that we, all of us, deserve better than to drown in a sea of crap and that's still important.