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this post was submitted on 17 Mar 2024
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@General_Effort@lemmy.world it's about retaining a single identity for yourself, and one which you control and link to where you are using it vs a unique profile at every different social network.
As far as I understand, you'd store eg tracking data in the POD. That would allow apps/services to give you better recommendations or personalized ads. The only party with any interest in writing to the POD is the end-user, but their interest is tiny. Better recommendations, so what? Advertisers prefer to keep their data private to have an edge over the competition.