2110
Google engineers want to make ad-blocking (near) impossible
(stackdiary.com)
This is a most excellent place for technology news and articles.
Because the whole problem essentially boils down to "if it is individually cheaper for everyone to dump their waste into the river, instead of properly processing it, then that is what is the individually rational thing to do, even if in the end everyone loses far more on it". It's washing time and effort on competition, resulting in worse long term results, instead of cooperating together for a better final output.