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Target doubles bonuses for salaried employees as profits surge
(www.nbcnews.com)
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Mate the cnbc link you sent says they just initially withhold more tax but you will get it back in tax returns. So yea immediate money is lower but in the end it evens up.
It evens out... a year later. That doesn't change the fact that your $1000 bonus check is $400 to $600.