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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
As somebody who's been purchasing my phones directly from the OEM at full price since 2016, I see this as being crazy. It's made me realize for certain that I don't need the absolute newest thing, and so I always go with mid-range devices. I feel like people who buy their devices outright don't buy mini iPhones LOL. If they do, they hold on to them longer, treat them better, or buy them used. So some other fool takes the hit of depreciation.