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Majority of Americans now use ad blockers
(www.theregister.com)
This is a most excellent place for technology news and articles.
I am shocked that its that low. But I manage a website for a sports league and they want to display sponsor logos on the front page. They were all getting caught by my adblocker. When I talked to other board members, none of them used ad blockers. I debated if I should try and adjust the urls or not.