I agree and I didn't think you did mean at the global level but I think its important to be clear because a lot of comms is (deliberately?) vague on which scale and who is being talked about. I think a lot of people do get confused about it and I think its used a lot to bamboozle and greenwash.

I'm not sure of the solution but I do think more needs to be done at the GHG protocol level to stop accepting fixes (like buying up some land that's a net negative) that don't actually shift the global picture. Sadly, I've seen some well meaning people and organisations do just that and its hard to blame them. If someone is offering you an option that minimises the disruption and you don't know the detail of why its problematic you will take it. We need a way of going back down from to global level pathways to more local organisations so we can see clearly they aren't just buying up more than their fair share of mitigating options.