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The Incognito Mode Myth Has Fully Unraveled
(www.wired.com)
This is a most excellent place for technology news and articles.
Pretty sure it's always been upfront with that it still tracks you? I always thought of it as a "don't store history and cookies locally" thing and nothing more. Maybe I read that disclaimer with more cynicism than most?
“Always”? Nope.
“If you’re concerned, for whatever reason, you do not wish to be tracked by federal and state authorities, my strong recommendation is to use [Google Chrome’s] incognito mode.”
Source: https://www.forbes.com/sites/thomasbrewster/2015/01/05/super-cookies-can-track-you-over-google-incognito/