1287
Roku explores taking over HDMI feeds with ads
(www.lowpass.cc)
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 04 Apr 2024
1287 points (99.2% liked)
Technology
59654 readers
2732 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
That is definitely way too invasive. Plugging something on to a Roku TV shouldn't enable them to show you ads through that other device.
I was actually thinking about getting a Roku once too. Really dodged a bullet.
The article says Roku is attempting to detect breaks, which are the only places Roku will try to show you an ad. So you open your inventory in the pause screen to fight a boss and an ad pops out.
I wonder if they’re prepared for Microsoft’s lawyers to come knocking when they find out their screen space is being highjacked by another company for profit…
Sounds like popcorn hour to me.
It's not as bad as Dhark thinks, but still pretty bad. Read my last sentence and fully immerse yourself.
It's absolutely insanely horrible and probably some of the most invasive drm I have ever seen even proposed.
This would require doing deep analysis on all of the content going through the stream. That analysis sure as hell isn't being done locally since smart TV's can barely run their own operating systems, so everything getting offloaded to Roku servers and then they get to put ads on whatever they determine to be an appropriate time.
This technology enables censoring and blacking out signals that Roku decides you don't get to see, or preventing the release of the hijacked stream unless you perform certain actions, or just not releasing the stream at all unless you pay, effectively extorting you.
These cheap smart TVs already give you the worst panels and the worst processors. And now get to be extorted out of your own data being delivered the ten feet from your computer or PlayStation to the TV.
It's beyond ridiculous.
Dark souls players in shambles.