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Roku explores taking over HDMI feeds with ads
(www.lowpass.cc)
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this post was submitted on 04 Apr 2024
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you've described youtube in 2008 and it was a much better platform.
the issue isn't what time to show ads, or where. It's the furthering invasion of marketing into private spaces and lack of apparent concern for end-user consent. There are security concerns when devices can hijack eachother. This technology is likely to rely on some means of detecting idle time, like comparing consecutive frames as the article states, so you try reading a long text on screen in an RPG, and then you're local kroger brand ad plays.