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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[-] madcaesar@lemmy.world 1 points 7 months ago

Is this viable for gaming? How's the resolution compared to a regular 4k tv?

[-] Death_Equity@lemmy.world 2 points 7 months ago

Well it is 85" big with 1080p resolution at 60fps and a projector. So it will look terrible compared to 85" 4k 120fps with light darks and will need a dark room for decent colors.

It would be fine for retro games or pre-HDR games, but don't expect anything modern to look as good as a 4k QLED with microdimming.

You can spend 2-3x as much on a 4k projector setup compared to an 85" 4k QLED commercial display that won't look terrible with the lights on.

[-] aniki@lemm.ee 1 points 7 months ago

I don't nor will I ever play competitive FPS shooters on it but I cannot imagine another genre I wouldn't gleefully play on this monster screen.

this post was submitted on 04 Apr 2024

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