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this post was submitted on 05 Apr 2024
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Hmm, whether PPC or PPI (pay per click / impression), I don’t believe advertisers are spending anything on you. I believe it’s whoever is paying the web host who’s losing, and it’s potential revenue instead of an expenditure.
Certain ad blockers click ads for you. Assuming these clicks aren't registered as coming from a bot (a big assumption, I know), then those clicks should count as interactions on the ads.