He told IGN that one of its upcoming titles, Space Marine 2, will retail for $70, but only because he’s concerned audiences would see a cheaper price as emblematic of poor quality.

Yipes. Saber should throw this minnow back in the water and cast that line out again for a bigger fish that knows anything about the videogame market.

When I see a $70 game my very first thought is an over-promised under-delivered mess barely beta quality that contains Denuvo or some other shitware that had higher priority to work at launch than the game itself. Not to mention a day one patch the size of the entire install, login servers that can't handle the load, graphical glitches, and constant framerate drops.

That $30 game is $70 because it's a hot genre and other no name shops a fraction of the size sold a million copies at $30 so this exec's massive studio with its executive team's millions of combined man-hours could sell it for $150 and gamers would buy it because the reputation alone is worth $100 per copy according to them.