A point the article makes rather well is that something is not a bobble because it doesn’t work, but because the investment going into it is fundamentally irrational in scale. The web still existing has nothing to do if investment or companies tripping over themselves to advertise as a dotcom in the dotcom bobble was rational, percicly because it clearly wasn’t dispite the web being a fundamentally revolutionary tech.

The question when it comes to LLM’s, the near exclusive subject of the marketing around AI, is if bunch of random companies paying for a mildly improved chat bot are actually going to generate enough profit once the marketing hype has worn off and the legal challenges settled to justify the current massive scale of investment, or if instead once the project managers and CEO’s have moved on to the next buzzword to attract investors LLM’s will become a tight market where providers struggle to turn a large enough profit to satisfy investors.