I hear a lot of what you're saying, and I agree to a large degree. What I don't think is so valid is what do we do with the 9 billion tons of plastic waste we already have? Reducing our need for oil with our current (bad) behavior is a start. Taking care of the mess we've made is also a huge win, even if it's converted into other, longer-lasting products, and assuming it doesn't require too much energy. Having a world where the bottom line isn't such a big factor would also help, and I'm not sure that will change quickly enough to help us out of this mess.

Totally a puff piece, though, and I'm not optimistic is will be energy-efficient enough to work.