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Microsoft has ‘let Blizzard be Blizzard’ following its acquisition, studio says
(www.videogameschronicle.com)
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this post was submitted on 18 Apr 2024
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Honestly, Microsoft bought them because they thought it can magically catapult them to #1 in the gaming industry. And they have, in a sense. The advantage of having so much money that you can buy your way into the industry. But the problem is that Microsoft has no idea what to do next.
They know exactly what they're doing. They're playing the software game. Right now they've turned their development studios into marketing divisions for game pass. They don't need to do anything special right now other than let their teams make games, put them on their subscription library and watch the money roll in.
Versus Sony, which not too long ago was rabidly against anyone having crossplay with their console and is individually publishing titles.
The thing is, for the most part it doesn't matter who's holding the strings so long as good games get made available for as many people as possible at a decent and not rising price point.
The whole $70-80 free rise is being done by companies that are struggling to keep their foothold with their current MTX-based models.
Did the employees get a 20% raise? No? Then get fucked with your price increase.
Patent gamers unite. We already have several lifetimes of old content to use, new stuff is not necessary
MS has been doing that for over 20 years, no news there. The reason for acquiring is to deny acquisition to others, and to ensure MS’s ecosystems have software, I imagine.