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Did anyone know that Domino's Pizza patented their order tracking system?
(patents.google.com)
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I had seen it noted on the tracker itself.. but it also doesn't seem very unique or useful overall.
It's not useful, as it doesn't always reflect reality so it's just a bunch of loading bars to manage customer expectation. Ask the domino's subreddit
Oh it's definitely useful.
The biggest benefit to all that tracking is they use all that data to optimise the delivery process which ultimately means shorter delivery times and lower prices. Those five dollar pizzas are partly thanks to cheap ingredients and low pay, but some of it is also efficient production and delivery.