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this post was submitted on 20 Apr 2024
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Showerthoughts
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A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. A showerthought should offer a unique perspective on an ordinary part of life.
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It saves a ton of time. I've worked with clients before and I'll put a lorem ipsum as a placeholder for text they're supposed to provide. Then the client will send me a note saying there's a mistake and the text needs to be in English. If the text is almost close enough to what the client wants, they might actually read it and send edits if you're lucky.
I've actually pushed products out with lorem ipsum on it because the client never provided us with copy. As you say they seem to think that the copy is in there, but just in some language they can't understand. I don't know how they can possibly think that since they've never sent any, but if they were bright they wouldn't work in marketing.