It's great for coeliacs, I'm not a huge fan of a lot of gluten free stuff (I'm not a coeliac but I have a parent and child who are and consequently eat a fair bit of gluten free food). Mostly it's shit cause it's low effort. With the right flours a ton of stuff is actually good, but mostly homemade. Some of the store bought breads are passable now (though pricey and I doubt anyone buys it out of preference if not a coeliac). What's annoying as fuck is having to tell your 5 year old they can't have something because something that in no way needs gluten in it contains gluten.