I disagree. The bad reviews and refunds produced, effectively, a single bad week for the company, while getting the publisher to backtrack on a decision that would have slowly but surely killed both the game and the company. Spitz saved Arrowhead. Unfortunately, instead of capitalising on the cooperation between developers and players to win back their reputations and make the game profitable again, Arrowhead decided to throw away Spitz' hard work by firing him, ruining their reputation just after he saved it for them. Now they're fucked.

The way I see it, their only chance to return to profitability is for them to explain that Spitz was fired for his earlier comments mocking players for complaining about PSN. If they did that, the players would return to Arrowhead's side. But if the narrative that he was fired for sticking with the players and saving the company prevails, then Arrowhead is doomed.