1082
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 23 May 2024
1082 points (98.3% liked)
Technology
59654 readers
2686 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
It's honestly weird to imagine them being concerned with branding at all because they are literally an umbrella corporation that doesn't seem to interface with customers directly. Like I never think about them and I suspect having regular people think more about them would not be good for them in any way.
"Alphabet" works for that in my head because it slides off my brain. I forget they exist until something reminds me.
It's for investors.
In that case I guess Aaron or Aardvark were too evocative of imagery and they really wanted something as antiseptic as possible.
They probably want to avoid anything that sounds like it might be Jewish, so Aaron is out. This is not because of direct anti-Semitism, but because of the fear of it. Avoiding such words avoids the subject entirely. (Ironically, the Semitic origins of the word "Alphabet" aren't as obvious.)
Aardvark is too alien and weird. Also, C-levels are deathly afraid of varking too aard.
Abacus might have been a better choice, but it doesn't come with the infuriatingly tantalising closeness of one or two letters' distance.