At some point of time , peopla got excited and paid in drove for Ultra. It signalled a good sign and that might fueled his decision to charge higher.

I nearly bought it, but the come to my senses of how pricy it is. I really like Sync, it's the smoothest app out there. But, I'll wait a bit long, and for Boost - to see how it compares in terms of features and pricing. I might be on a double exodus - first from Reddit and then from Sync.

BTW, I can't reply to the other (kbin) user comment. Not sure if it is a bug. So I'll paste it here.

You have a point. Anyway, by doing so he will only be targeting a very niche group of users of an already very niche market. The move will definitely help to satisfy the needs of this small number of users but I doubt it will help the expand Lemmy's market. I expect, which I could definitely be wrong, Sync market share will become stagnant for the coming future. Other apps will learn from this fiasco and offers much more reasonable pricing models, which in turn will hurt Sync more.. Just my 5 cent.