800
Number of monthly active Lemmy users rising again
(reddthat.com)
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My best guess is karma farming so they can sell them off. Probably create hundreds of accounts they can sell off. If some brand buys an account that looks reputable for $20-$100 to use it for astroturfing then that's a pretty good deal for both sides. Shitty deal for everyone else.
That and building convincing personas for propaganda and PR. An account agreeing with pro corporate policies is more convincing if it has a long post history.