It's essentially the same as somebody with a couple of cans of spray piant and a handfull of carboard sheets with cutouts spray paimting a muti-color tag on a wall.

As the logo kept getting smaller and smaller and the errors of the process of just putting that cardboard in front of the wall and spraying the whole thing had too much imperfection for tiny logos, they had to come up with more and more tricks to get it to still do tiny logos without those logos ending up too distorted.