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United Airlines passengers to see targeted ads on seat-back screens
(www.cbsnews.com)
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this post was submitted on 07 Jun 2024
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Airline CEOs doing their damnedest to out-fumble eachother.
Fumble what?
It's a completely regulatory captured industry that makes the majority of its profit from being financially engineered gift card style quasi banking institutions via their milage program agreements.
This is just more cash off the top. Free $$$$.
It's truly amazing....they must stand at the front of meetings and just ask "how do we make our passengers hate us most?"
Maybe I don't understand the economics of this move, but are they really going to make that much more money from targeted ads? If it's double the price, I assume it's worth it, but if it's a ~10% gain it's just dumb.
Numbers must go up at all costs. By the time the company's reputation hit rock bottom, the CEO already jumped ship to the next company.