On the one hand, I agree that corporate exploitation of Pride (like corporate exploitation of most things in general) is pretty gross.

On the other, it's kinda heartening in a weird way when these companies see LGBTQ+ people the same way they see everyone else. Granted, what they see them as is resources to be exploited and bled dry and then thrown away, but hey, to be honest, that's an improvement over how they used to see us.