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this post was submitted on 12 Jun 2024
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Enshittification
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What is enshittification?
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
The lifecycle of Big Internet
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
Embrace, extend and extinguish
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
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This is exactly what will happen.
Diff the same video a few times and you'll be able to figure out which is injected content and which isn't.
Separate out the injected content and you can fingerprint that content like how Plex or Emby fingerprints intros to TV shows (i.e. it's a solved and known problem).
Then you can reliably identify the injected and content, you know how long it is and can just tell the client to skip it.
This won't be easy, it'll require more than folks indexing ad content but it's feasible.