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YouTube is experimenting with server-side ads
(lemmy.world)
The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source
We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.
We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.
Similar reason as people moving from Spotify to Tidal. The creators get paid more per view on Nebula than on YouTube.
Besides, I imagine there's quite an overlap of people that watch the type of content that goes up on Nebula and the people that are willing to pay for the content.