620

YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 6 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

233 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

you are viewing a single comment's thread
view the rest of the comments

[-] hightrix@lemmy.world 16 points 6 months ago

I’ll just use I and stop using YouTube. I won’t purposefully poison my mind with ads.

[-] Bogasse@lemmy.ml 3 points 6 months ago

You could still go for a premium subscription, but I don't trust Google with my money either.

I hope this would make some quality content creators to move to another platform, but I don't really believe in this.

[-] greenskye@lemm.ee 1 points 6 months ago

My concern is the inevitable day premium YouTube has ads too. Seems like 'ad free' is almost always a temporary pit stop for media platforms on the road to recreating cable.

this post was submitted on 13 Jun 2024

620 points (98.4% liked)

Technology

60033 readers

2950 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS