620

YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 6 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

233 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

you are viewing a single comment's thread
view the rest of the comments

[-] snooggums@midwest.social 1 points 6 months ago

Google used investor funding to create youtube at a loss for years to crush any competition

There is a difference between needing to operate at a loss when first starting a business because it is necessary and using funding to prop yourself up so much that is undermines all of the competition. Like the difference between being a very successful business and abusing a monopoly.

[-] 1rre@discuss.tchncs.de 1 points 6 months ago

Oh yeah I absolutely agree with monopoly abuse being a bad thing with a huge caveat that it's so much worse for essential services and not quite as bad for extras, like youtube. I personally can't see any competition to youtube being able to provide a better service - it's in a similar niche to Netflix where they were great until they got competition at which point the userbase and content fragmented, which meant they had to provide a worse service to make money as the content rights agreements made it into several small monopolies and so they were literally unable to compete, which is frankly worse

this post was submitted on 13 Jun 2024

620 points (98.4% liked)

Technology

60052 readers

2767 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS