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Apple seems to have persuaded OpenAI to work for exposure
(www.engadget.com)
This is a most excellent place for technology news and articles.
I doubt that’s the play. OpenAI is probably locked into a service contract, and Apple had built the platform so different 3rd party LLMs can be swapped out by Apple or the end user. So if OpenAI breached the contract, Apple could go with a different default model.