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Apple seems to have persuaded OpenAI to work for exposure
(www.engadget.com)
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this post was submitted on 13 Jun 2024
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My guess is that Apple is just able to show OpenAI how good they are at upselling other 3rd party apps into paid subscriptions.
I bet the bargaining chip is, “you can sell GPT Plus, but we won’t take a 15 to 30% App Store cut if you let us send requests to GPT 4 when the dumber Apple LLMs don’t cut it.”