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it's because implementing an existing touch screen module and then telling a bunch of code monkeys in a 3rd world country to write a barely functional UI for it is actively cheaper than engineering, sourcing, assembling and testing keypads with physical buttons or even a membrane keyboard these days
using a touch screen also means they can put the same mass produced PCB into 40 different products instead of needing a custom button pattern for each. just tell the code monkeys to update the UI. there's a lot of economic arguments for the use of touch screens, but it sure doesn't make the field worker's lives any easier.