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Semiotics is such a fascinating study. The true power of language is astonishing, and I don't mean marketing. We live our lives in language. LLM's are going to change the relationship between the planes of content and expression so much that we're forced back to first principles. It's a bit surreal understanding this, and watching everyone argue over jobs and copyright.
this sounds a lot like nonsense techbro talk
it's not like made up text is anything new, people have been running misinformation and propaganda campaigns for years and years, just using worse technology and more manual intervention. The only real difference is that it can be basically wholly automated at this point, which isn't nothing but i profoundly doubt it'll be some massive revolution.
Not to be a dick, but just because you don't understand it doesn't make it nonsense. I was well into semiotics before "tech bro" was a thing people say. Did you have a question?