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Most consumers hate the idea of AI-generated customer service
(www.techspot.com)
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It's also similar to scammers. When you are not quite certain if you've been scammed, you'll first ask. There's a percentage of cases where you won't bother for the sum, because you've used the energy on pinging them.
While in case of companies you could have used that energy to, say, post "X is crap" somewhere in the Web.
Depends on whether scammers will also use a similar AI system to do their job for them. If they do, they might be basically indistinguishable.