In the late 00's a new version of my little pony has been aired. The producers and authors decided to make it an anime for the whole family rather than an anime for little girls. So basically something that a dad can enjoy as much as their daughter. An unplanned side effect is that there was a whole public of single men in their 20's who really enjoyed that show, add the toxic masculinity around it blaming grown-up men for watching a girl thing, and it created a lot of fuzz/meme about people liking it and people hating-it (or hating the person liking it, because you know right wing hate everyone including themselves) and it's how my little pony became an internet meme (but objectively if you end-up being the parent of a daughter, watch that anime with her, you'll enjoy it together)