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this post was submitted on 05 Aug 2023
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SNOOcalypse - document, discuss, and promote the downfall of Reddit.
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Reddit has lost 2/3 of their valuation in less than a year, and that was before the protests. That’s not a success kind of metric. And that number is from the institutional investors saying how much they’re marking down their investments - it’s not like some people trying to tank the stock.
Basically, the metrics which have not not all been made public have made the people and institutions with a collective billions of dollars already invested in the company are the ones saying it’s in the basement.
However a LOT of that was from being over-inflated in the first place from during the pandemic when everything Internet was up, vs. now when everything Internet is a bit down. I agree that there is still a story there, about greed and how Huffman probably could have gotten his IPO if he hadn't held out for even more above what it was worth - one bird in the hand being worth two in the bush and all that.
But that is a slightly different story than what we all are dying to know: what is the devaluation since the time of the protests? And that in turn is complicated by e.g. traffic statistics somehow going up since that time (how much of that is due to activities of people deleting their content though? each and every API request for deletion, and especially additional requests for overwriting, plus more besides to monitor the situation e.g. confirm removal, all count as "traffic", which I'm sure Reddit will still label as if due to positive rather than negative interest in the site and thus present to advertisers as "user engagement"; plus separately how much traffic has been added from
other types of bots in general as well?), and then ofc r/place just so happened to obscure any traffic stat effects lately... awfully convenient timing for that, one presumes...
It will be interesting to see what that number is, when it becomes available.