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Soooo I don't use a VPN. I know quite a bit about computers and technology in general, security in this sense just hasn't been as important to me until recent years. Them having no logs is important to me, just as the other metrics have their own levels of importance. Moreover, just because you're only capable of a single bland line of thought at a time doesn't mean others can't express several, more complex forms of thought at once...such as talking about everything you mentioned, and more.
To me, a consumer they are targeting, this is important. The more I hear about things like this from them, the more I am legitimately considering utilizing their services.