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TIL LEGO buys back bricks with giftcards
(legobricktakeback.com)
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this post was submitted on 26 Jul 2024
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What do they do with the bricks they take back? The website doesn’t seem to say. Not taking duplo or built sets makes it sound like they aren’t being recycled into something new. Are they being cleaned, sorted, and resold?
That’s my guess. I get the impression that their “switch to eco friendly plastic” initiative isn’t going well, this might be an attempt to stretch the timeline (by using resold bricks they can manufacture fewer new ones). But totally an uninformed guess.