They had a service I paid for. I paid for youtube without ads. Just that. And then they changed prices and made me pay for something that I did not need, YouTube Music. So I canceled.

They had me as a subscriber, they just wanted more money and lost me.

And I block ads. Not specifically for youtube, but for all sites and apps that I can. I use Blockada and most days the number of blocked tracking cookies goes over 1000. Laat 24 hours it is 3426 trackers blocked. Is it really necessary that I am being tracked that much?

I don't think so, and I am not even talking about malware, or crypto ming scripts that will be loaded as ads. Most ads are not checked properly so I have no idea what malicious bullshit I can get on my systems without even asking for it.

If I find something that I use a lot and adds value, I will donate some money. For example, I support some creators on Patreon.

And ads always do their best to be loud and intrusive. And if I have a guest at my house that is loud and intrusive, they don't get invited back. The same with ads.

Remember when ads were just a small rectangle on youtube? You clicked it away and that is it? That was the way. Serve ads in a normal, non intrusive way and I can handle them just fine.