So it got USB-C and replaced the vibrate switch with an "action" button.
Most iterative generation ever?
Just wait for the replacable battery in the iPhone 16. They'll sell it as an innovation.
You mean like USB-C?
Exactly.
That’s what everybody has been saying every year since like 2017. New iPhones have always been very iterative apart from a few exceptions.
I suspect if their goal was maybe to make it unattractive to current iPhone owners so they don't switch over to USB-C and maybe the next gen will truly be fully wireless? Would definitely be interesting.
Another step towards interoperability.
That means yet another generation of perfectly viable devices thrown into landfills because planned obsolescence and Must Have New Thing mental conditioning. 
More like thrown into my hand, buy 2nd hand phones folks and tell your friends to too. It’s more economical and ecological.
Even 2nd hand, these devices are overpriced and still soon-to-be obsolete.
What do you mean obsolete? People who buy new phone every year will buy new one regardless of is it iPhone or Android.
iPhones actually last longer, especially flagship models. My iPhone 5s (2013) was with me for 7 years and still in use by my relatives. It got around 6 years of iOS updates. Even my low-end iPhone SE (2 gen) from 2020 runs perfectly and still gets latest iOS.
Everyone knows iPhones last longer than regular Androids. I mean obsolete because Apple decides, conveniently, when they need to appear as obsolete, or when you start using an unsupported device, even if it's perfectly useful and performant. To those people buying one phone each year I don't know what to tell you, I don't imagine they have a clue about what planet they live on.
Hot tip for you, simply stop updating your iPhone and it won’t become obsolete and will last years longer.
Androids can be flashed with a new OS or reset to factory to give them new life.
It’s the same problem as desktop PC’s, Mac users stop updating their OS after a while and windows requires a reinstall from time to time. Even the tech illiterate often understand that.
Apple did plan for their devices to be obsolete and then they tried to sell it as a feature. That's all I'm saying.
Yes that has become pretty well known and puts people off buying 2nd hand, in reality it shouldn’t put anyone off as it’s not hard to keep one going for 5+ years.
Well, as an off put people myself, I'll never know. Can't trust them.
“Lifecycle” is not an apple specific thing. Literally everything has a lifecycle that makes the device obsolete/unsupported before it’s useful age is up.
Technology in phones (primarily SoCs, batteries, and displays) moves faster then other categories, leading to the one year generations, but again, that’s something every brand does. It’s insane to suggest that companies continue to maintain old platforms that are in comparatively few pockets against discovered security vulnerabilities or leveraging new features beyond the capabilities of their hardware.
iPhone 8 is now nearly six years old and supports IOS16, with rumors that it may support 17. I’d be surprised if it does, but that’s still a very impressive lifespan for a mobile phone.
I understand apple hate but this is really one place where it’s undeserved.
Jesus Christ. Good for you, I guess. The one year generation is the most innocent comment I've read this week. Impressive? They maintain the one mobile phone, and lately a couple of variants, they are still the most profitable company ever, right? I'm not impressed at all.
It would be pretty stupid to throw an iphone in the trash, they sell used like hotcakes
That's cool and good, but e-waste still happens and it's still a problem, especially when perfectly viable devices are forcibly made obsolete well before they have to be.
It's not the device whis is made obsolete (objectively). It's a very specific group of users who perceives it as obsolete (subjectively), since they want to always have the newest thing. Other people are different, and will be happy to pick up one of those "obsolete" phones at a discount and use it until they physically fall apart.
For example, I'm just switching phones after having used a 2nd hand phone for 8 years. Screen was broken for years, battery is struggling more and more, freezes are getting too frequent to ignore. Another reason for the switch is, there's more and more apps I cannot install because my phone is too old.
The last point is a good reason for your argument, discontinuation in support. When they stop supporting my old device, that is making it obsolete. But whatever new stuff they release in the meantime does not affect me at all.
The biggest surprise to come out of the event was that the Watch didn't already have UWB.
Boringest Apple event ever.
New Apple iPhone 15 Pro Max? Are they taking a page out of Nintendo's naming manual?
They’ve had iPhone # Pro Max for years now.
iPhone 11 Pro Max in 2019
iPhone 12 Pro Max in 2020
iPhone 13 Pro Max in 2021
iPhone 14 Pro Max in 2022
What’s the point of your complaint?
But it's not called that?
Then why doesn't it say that anywhere in your link?
And it's still a brick, lol.
Looking for a banana?
I'm here wishing more android phones were bricks...
...with a fugly hole in the display no less.
hmm yes i want my phone to be made of fucking titanium, that sounds cost-effective 
You're not getting an iPhone or any flagship phone for their cost effectiveness
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