First sentence, emphasis mine:

The Federal Trade Commission on Wednesday voted unanimously to ban marketers from using fake reviews, such as those generated with AI technology, and other misleading practices to promote their products and services.

Just being cheeky though. I don't always read the articles either. But Lina Kahn has been on fire lately.

Fake reviews sure, but what does comparisons have to do with it? Sounds like a perfect use for an LLM to compare two different product description pages.

There is no way to enforce this. Its just a feel good solution that will never happen, just like the FCC can't stop all the robocalling.

I can't think of how you would enforce it either, but I do think there's value in putting a line in the sand. It makes it clear that yes, this is crossing a line into illegal activity. Will everyone care and stop? No. I do believe some will, though, as a result of this.

get those whistles blowing

Kinda. This is lip-service. Impossible to enforce and yet the gains of fake reviews are so high.

You know it's true because Samantha J of Chicago, Il says that my comments are "100% truthful and A++++". And Barry E of Austin, TX says that I am "Easily a golden god and should be respected." Also Jessica J of Pittsburgh, PA says that I'm "A fantastic lover and totally doesn't have a weird shaped penis that looks like a upside down Florida.".

Seems like with a lack of effective enforcement it could make things worse in some ways, since it would give a competitive advantage to the marketers corrupt enough to willingly break the law and try to get away with it. Also if there's a situation where this kind of fraud is basically required to be competitive, it could allow authorities to selectively go after people for illegitimate reasons with this as a pretext.

This is not the same thing. In your case, only you are responsible and accountable for your actions. So no one but you can do anything with real penality. Now, if the FTC banned you from growing your waistline (wrong govt dept, i know), then there would be a potential fiscal penalty and maybe even prison with enough violations.

The right sarcastic comment should have been: I have banned my cute dog from jumping on people when they come over. because we know that i’ll fuss at her, but never punish her harshly.

To take effect in October. 2033.

The best way to get that rolling is to try something. Doing nothing and complaining about it certainly won't help. Sure, changing your diet and exercising might not prevent all growth of your waistline, but it'll probably be able to slow it down at minimum. With enough effort and time it might even shrink it. It's better to start trying literally anything than just sitting back and saying no one should try because it's not going to be perfect.

(This comment applies to things other than your waistline.)

She's a bad ass.

they actually dont condone it, its just that the rate they come in is faster than they can filter out.

for example a while back, Amazon removed Ravpower, Aukey, Mpow from Amazon products list due to companies asking basically paying buyers ti give good reviews. its why those companies basically were deleted off in the U.S market allowing for companies like Anker to rapidly grow.

if you live in the bay area in california, there is a well known seller who frequents tech swaps/flea markets selling the products of these companies for very cheap.

I know what you mean, but let's not misinform accidentally. Chevron Deference is the decision in which courts defer to the expertise of the federal agencies when statutes are vague or otherwise ambiguous. Loper Bright is the decision that overturns it and is a power grab by the supreme court.

Court rulings aside, how do you actually detect this for enforcement?

Exactly. Making false advertisment claims for health products is banned.

I know of fake health products with 10k + filed complaints and the FTC has done zilch. It needs far more funding to be effective online.