Do these "cost per click" figures actually represent the money Google receives (received) from these companies for every time someone ends up on their platform through the intermediation of Google?
Generally when you buy ads, you may choose to pay per click that goes to your page at all, or you may choose to pay (more) per person who actually pays money for whatever you're selling. I can easily see a funeral flower company spending $20 per person who buys from them by being directed there by google, especially as the margins in the funeral industry are sky high.
Here, it's probably an aggregate of CPC per client put next to "common Google trends searches for that industry", without actually any data to correlate that CPC is actually that high for a particular request.
Interesting. Thanks for your clear explanation.
Would be nice if someone made an updated one. This one is over a decade old and google has changed quite a bit with new corporate structures and gcp.
So is this a possible protest vector? Boycotts are frequently called so that consumers can voice their displeasure of the actions of a company. Couldn't a click campaign be used to cause a company a great deal of expense? If enough people purposely clicked enough times, couldn't that get a company's attention? And wouldn't this be just as legal as boycotting?
Google would probably give you an out if they caught wind of it.
The advertisers are the customer, you are the product.
Be respectful