Because it is how we see prices. It takes a bit of effort to see it as 20.
They may list it as $19.99 but I'm always going to call it twenty bucks and eleven cents.
But you get a penny back, isn't that great?
"Keep the change"
If there is any research from the last 50 years suggesting this actually works, I'd love to see it.
Wasn't that originally to sell newspaper?
I thought it was a trick by sign writers who charge by the letter.
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