Instead of gradually lowering the prices, publishers tend to keep the original price and give it higher discounts as time goes on. People read it and think "wow, it's 90% off! I can't miss this deal!" and buy the game.
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The "sale" price you see here is effectively the "standard" price. Publishers know that most users will just wait for a sale to make their purchase, and that those too desperate to wait will be willing to pay any inflated "full" price they set.
I don't know whether it's the case here (it's the biggest sale of the year regardless), but often game developers will have licenses for some of the content in the game (music, most often), and when those licenses are soon expiring they do a fire sale on it. The previous Forza Horizon game comes to mind.
Is there a new title coming? My car feed has been featuring a real build of the Most Wanted (2005) M3 GTR recently from BMW. I see franchise sales often when a new entry is coming out. I don't see any announcements though, so maybe it's just because it's rated so poorly
Edit: no news of a new title, but the Borderlands franchise has a sizeable discount bundle on Xbox, at least. Bl4 is coming. But it's also a sale weekend anyway
Because it is ... Black Friday!
Poorly received games with tons of other venues of monetization outside the box price.
It's about volume.
Selling a thing to a million people for $5 makes more money than selling it to a thousand people for $70.
They'll most likely return the price to $70 before long, so they can pick up a few whales who miss this sale and aren't patient enough to wait for the next one.
Is this a complaint? I see nothing wrong.
Most AAA's are arse and barely sell so easy decision to make them cheaper to get them sold.
I played that game for free.... Glad I didn't pay a single dime for it.... It was ass
Unbound is an exception because 1. it's not super new, and 2. it did quite poorly iirc
Personally got it at £30 and even then it ran poorly on my Steamdeck at lowest settings so I wasn't interested :(
I used to see them all the time on Playstation. Kingdom Come Deliverance and Prey are $3 right now, Control and Shadow of War are $6, Serious Sam 4 is $6 (I might get that one). There are others too. But not as many as there used to be though.
Is this game any good?
Absolutely not. This game is more interested in yapping in your ear than letting you race.
It's okay, I'd highly recommend playing it on console though. No EA account required on console unless I'm mistaken. EA games on PC are notoriously ass.
I love the Forza series — someone tell me enough about these to go and take advantage of major deals.
Ya race da cars
Ask a more specific question? I've played all of them...