This makes me remember Sweden in the nineties, everh 40yo man and their fucking grandmother just had to buy a ... Harley Davidson motorcycle!
I mean if you want an anchor to your boat there are way cheaper ones. :-)
The thing was that those people wanted to be a rebel so hard, they shelled out astronomical amounts on that crappy bike (one story out of many; my lil bro got one in like 2010 and it broke down so much it was just comical, once he got it to this magic known harley mechanic who did a crazy overhaul, it broke down on the way home.).
So they was working in front of a computer all day, or serving people or whatever, and they were not rebels (!) but Harley Davidson could fix that. Like the cybertruck makes you a craftsman. Just like that.
Sweden was having more harley davidson motorcycles per capita than any other country in the world at that time. Guess insecurity sells.
/Story off